If you are looking for information about holidaying in Gippsland, please go to www.inspiredbygippsland.com.au
Gippsland has stunning natural attractions, mountain adventures, beautiful waterways and a spectacular coastline. Stretching from Melbourne's Eastern fringe to Croajingolong National Park on the border, north to Mt Baw Baw and south to Wilsons Promontory National Park, it offers an incredible array of landscapes and a diverse range of interests, attractions and activities.
Destination Gippsland (DGI) is the campaign committee for Gippsland. Its primary function is to help promote Gippsland as a tourism destination. This website is designed to give members of the tourism industry access to co-operative marketing opportunities, the latest industry news and provide key reference materials.
Tourism contributes $554 million to the Gippsland economy every year and generates 4,552 direct tourism jobs or 4.8% of total employment in the campaign region. 1By supporting and participating in co-operative marketing campaigns designed to promote our region as a tourism destination, we will all benefit.
The new Gippsland Brand Campaign was launched in October 2006 and provides the industry with several opportunities to ‘buy in’ to strong co-operative marketing opportunities.
To find out more about how you can become involved in regional tourism marketing initiatives, take a look at our Marketing Programs1. Source: National Visitors Survey, Tourism Research Australia year ending December 2004.
Destination Gippsland 2 Year Marketing Plan