Accreditation

Give your business the competitive edge

The Australian Tourism Accreditation Program (ATAP) is a business development program that is based on Quality Assurance principles. It has been developed by aligning the six state and territory based tourism accreditation programs. Destination Gippsland fully supports the Australian Tourism Accreditation Program. picture1
Accreditation is a process designed to establish and continually enhance industry professionalism and standards. It is designed to assist tourism operators to meet the ever increasing domestic and international visitors’ expectations of receiving quality professional products and services leading to a positive total tourism experience.

The program covers basic business fundamentals such Business & Marketing Plans, Customer Service, Financials, Risk Management and Operations. Where there is reliability and predictability in the operation of the business, improved customer service and satisfaction results. In turn, accreditation will provide clients and industry colleagues with an assurance that participating businesses are committed to professionalism both in business operations and delivery of service.

Benefits for ATAP operators

  • Listing on websites such as ATAP, TAAL and a discounted listing on visitvictoria.com (Annual fee for accredited operators is $100 compared to $250 for nonaccredited businesses) 
  • The accreditation logo being recognised and promoted in government-sponsored programs and tourism publications. Every accredited operator is issued with a distinctive logo, which may be used on all advertising and promotional material
  • The ability to assure business and the consumer of the continued quality of services provided by that business, leading to improved customer relationships and reputation - resulting in repeat business
  • Improved risk management procedures and a commitment to training which in turn create the opportunity to contain public liability insurance premium levels
  • Industry standards underpin risk mitigation
  • Assists implementation of measures to enhance the total visitor experience and ultimate consumer satisfaction
  • Competitive positioning and improved reputation advantage in the marketplace and increased market share
  • Improvement in profitability and yield through implementation of better operating business systems
  • Improved employee morale and more effective management
  • Improved customer service and communications
  • Reduced complaints and complaints response processes
  • Parks Victoria will issue accredited businesses 3 year licences as opposed to one year for non-accredited businesses
  • Benefits associated with national and international promotion of the accreditation logo as a symbol of quality within the tourism industry
How can you begin your application to gain accreditation? Jump on the website www.atap.net.au or phone (03) 9620 4199.