International Marketing

International Marketing Opportunities

Looking for information on international markets? Would you like to become a participant in the ATE
(AustralianTourism Exchange)? Below is some useful information on international opportunities such
as Australian Tourism Exchange (ATE) and Sydney-Melbourne Touring.

International Networking Group

The Gippsland International Networking Group (ING) was formed in 2006 by Destination Gippsland Inc
to bring together and support operators breaking in to the international market. Destination Gippsland
Ltd took over this mentoring role in 2008.
• Gippsland is the second most popular region for international visitors
• Growth to 18 internationally ready operators this year from 15 in 2008, and 4 in 2007
• The ING has improved our product offer. For example, 5 new businesses all targeted the international
market for the first time this year attending ATE

Benefits to Gippsland
• A Gippsland tourism industry that attracts the international market
• Gippsland operators who are confident to work in the international market with the support of
Destination Gippsland and other Gippsland operators
• The participants of ING see the value of working together for the bigger picture of promoting Gippsland,
rather than marketing based on parochial needs
• Participants of ING have gained excellent personal development and experience, and have shown a
willingness to impart this to subsequent members of ING on a voluntary basis

Australian Tourism Exchange (ATE)

img_4883web Get ready to participate in a lively week of international sales and networking… ATE 2010 will return to Adelaide this year having last been hosted there in 2006. ATE will be held at the Adelaide Convention Centre from Saturday 29 May to Friday 4 June.

ATE is Australia's premier tourism trade event and the largest international travel trade show of its kind in the Southern Hemisphere. The event provides a forum for Australian tourism businesses to meet with key international buyers from around the world.
International Network Group attending ATE 2009

 Any operators interested in breaking into the international market should contact James Archibald at
Destination Gippsland on (03) 5655 2044 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Sydney-Melbourne Touring

The corridor between Sydney and Melbourne is one of Australia’s most popular self-drive holidays.
The capital cities of Sydney and Melbourne and the national capital, Canberra, hold great appeal for a
wide range of international visitors to Australia. For these visitors, the option to drive at their own pace,
stay in Australian towns, experience Australian nature, see Australian wildlife and meet Australian people
is becoming more and more popular.

The Sydney-Melbourne Touring Strategic Marketing Program gives you access to the increasing number
of international visitors taking this option via a comprehensive marketing program. Targeting the
international travel trade, the program aims to increase global awareness of Sydney Melbourne touring
options, encourage additional international visitation and increase the level of partner product sold through
international wholesalers.

For further details contact Leia Cooper by email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone
0422 633 588.