Autumn Campaign
With the launch of the autumn campaign, Cox Marketing are busy securing media interest in Gippsland events. They have also organised some famils of the region focused specifically on food and wine. A journalist from The Age Epicure recently visited Latrobe Valley.
As part of the villages campaign, Channel Nine's The Today Show will visit Metung and Lakes Entrance in April to record the live weather crosses. This is great exposure for East Gippsland as the Weather Crosses will be shown to a national audience.
Recent activity
As part of the villages campaign, The Today Show visited Walhalla on 5 November to film the weather crosses which were aired live. The six weather crosses were presented by Channel Nine’s Stevie Jacobs and featured the Walhalla Goldmines Railway, Walhalla’s Star Hotel, the hilltop cemetery, gold panning in the creek and the old fire station. This public relations opportunity was a part of Tourism Victoria’s Villages Campaign currently underway across the state.
Our PR team at Cox Marketing secured several famils focused on waterways and coastal areas of Gippsland as part of the Summer Marketing Campaign. Among these are journalists from Herald Sun (Mallacoota), Q Magazine (Metung), Australian Country Style (Gippsland Lakes) and The Australian featuring water-based activities.
The Herald Sun published a double page spread about Wilsons Promontory in early December. A feature on Mira Mira Bed and Breakfast was published in the December issue of New Idea in a "Weirdest Hotel" segment. A feature on bushwalking for kids was also published in the children's magazine, DMAG in the December issue.
Public Relations Team
Destination Gippsland regards PR as an integral part of its marketing strategy. In total, Destination Gippsland has two distinct PR and media resources that are working together to ensure that Gippsland is well represented in all media segments:
Cox Marketing (CMS) - A PR contract was put to tender recently. Cox have secured this contract and will be working on the PR and Communications strategy for Destination Gippsland until 2011.
Tourism Victoria - Has a large team that is dedicated to maintaining PR and media relations for Victoria.
Our dedicated PR team from Cox Marketing are always on the look out for new story ideas, so if you have any relevant information about your business, please contact Christina Angourias (
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
) or Georgie Cox (
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
), or phone on 03 9686 1186.
For further information on Destination Gippsland PR and media activities please contact
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
