Research and Statistics

Victoria-wide Research


Domestic Overnight by Subregions (Year Ending Jun 2000 - 2009)
Domestic Overnight by Subregions (Year Ending Sep 2000 - 20009)
Domestic Daytrips by Subregions (Year Ending Jun 2000 - 2009)
Domestic Daytrips by Subregions (Year Ending Sep 2000 - 2009)
International Visitation to Victoria's Regions (Year Ending Jun 2000 - 2009)
International Overnight Visitors to Victoria (Year Ending Mar 2009)
Origin of Victoria's International Visitors (Year Ending Jun 2009)
International Expenditure (Year Ending Dec 2008)
Dispersal of International Expenditure (Year Ending Jun 2009)

For more statistics visit http://www.tourism.vic.gov.au/facts-and-figures/

Gippsland Research


Gippsland Market Profile (Year Ending December 2008)

Gippsland Sustainable Tourism Project
The Gippsland Sustainable Tourism Project was an holistic Gippsland approach, aimed at building a sustainable tourism industry that will benefit a broad range of Gippsland businesses by gathering quality local research, developing tourism business networks and business opportunities and developing a touring route concept to provide a focus for unified marketing across the region. The Project was completed in mid 2007. Final Reports are available below.
Executive Summary Report
Part A - Research Report
Part B - Business Development
Part C - Business Prospectus
Part C - Executive Summary Touring Strategic Plan
Part C - Touring Strategic Plan

General Tourism Research

Booking and Information Sources 2008/09:
This research was conducted by Tourism Victoria and provides great insights into understanding the consumer decision making process, and information sources used to research and book holidays. To view the document click here.

International Market Briefs

Benelux
Canada
France
Germany
Italy
New Zealand
Nordic
UK & Ireland
USA