Benefits of Business Listings

Did you know all of Destination Gippsland's marketing activity directs the consumer to the inspiredbygippsland.com.au website? This is Gippsland's page on the State tourism website, visitvictoria.com . This site receives over 30,000 visitors each month. In the last six months the visitation to this website has increased over 12 percent. Do your business a favour and make sure you're on it!

Benefits include:
•    Higher searchability: One of the ways google ranks listings on a page is to look at where the URL of a business appears on other websites. The more a business URL appears, generally the higher the ranking. By listing a business on www.inspiredbygippsland.com.au, the business automatically benefits since this website receives over 20 000 visits per month, thereby increasing the ranking order.

•    Distribution to the Australian Tourism Data Warehouse (ATDW): When a product is listed on visitvictoria.com, all national tourism product is stored by ATDW. This content is electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems. Therefore the opportunities for bookings are increased.

•    Opportunities to add deals and packages: Every operator that has a Visit Victoria listing can add up to 3 deals and packages that will be displayed both on the operator’s listing page, and in the deals & packages section of visitvictoria.com. This is a very cost-effective method of advertising.

•    Superior content: Operators have control over content, whereas in many free listings this control is restricted. On visitvictoria.com operators can ensure details are correct, and images and content can be updated regularly.

•    Most importantly, those operators that have listings will be given priority for involvement in marketing activity such as print advertising, eNewsletters, media famils, PR, and tourism audits.