International Marketing Opportunities

International Marketing UK /Europe Regional Sales Mission 2011
Tourism Victoria conducts the regional sales mission to UK/Europe annually. The event is a combination of trade training, tour operator product manager liaison and media activity. Feedback from operators and travel agents who have participated in recent missions suggests that this mission provides relevant and useful training that increases destination knowledge of the regions and their experiences, while promoting key product whether mature or new to the market.

Tourism Victoria’s annual Europe/UK sales mission took place from August 26 - October 8,  2011. DGL attended the mission and was represented by James Archibald.  The mission covered the key markets of Germany, France, UK, Sweden and Denmark.  

Operators wishing to be part of the Gippsland international marketing program should contact Destination Gippsland on 03 5655 2044 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

International Marketing Opportunities

Looking for information on international markets? Would you like to become a participant in the
Australian Tourism Exchange? Below is some useful information on international opportunities.

Any operators interested in breaking into the international market should contact James Archibald at
Destination Gippsland on (03) 5655 2044 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Gippsland International Product Manual

As part of the International Marketing Program, Destination Gippsland has developed a Gippsland
International Product Manual featuring a map, suggested itineraries, key experiences and operator listings.
Download Gippsland International Product Manual here.

Participating operators included:
- Bear Gully Coastal Cottages
- Wilderness Retreats (Wilsons Promontory)
- Walhalla's Star Hotel
- Captain's Lodge International
- Waterholes Guest House
- Chestnut Hill Country Retreat
- McMillans of Metung Resort
- The Moorings at Metung
- 5 Knots Metung
- The Esplanade Resort & Spa
- Bellevue on the Lakes
- Waverley House Cottages
- Gipsy Point Lakeside
- Great Walhalla Alpine Trail
- Australian Coastal Mountain Tours

Australian Tourism Exchange (ATE)

		ATE 2011 was held in Sydney in April. It is Australia's premier tourism trade event and the largest international travel trade show of its kind in the Southern Hemisphere. The event provides a forum for Australian tourism businesses to meet with key international buyers from around the world. The event involved some lively networking and plenty of business opportunities. It was pleasing to see that Gippsland is making its mark internationally with many self drive itineraries (predominantly the Sydney Melbourne Coastal Drive), tour options and accommodation already included on international wholesaler brochures.
	International Network Group attending ATE 2009

Sydney-Melbourne Touring

The corridor between Sydney and Melbourne is one of Australia’s most popular self-drive holidays.
The capital cities of Sydney and Melbourne and the national capital, Canberra, hold great appeal for a
wide range of international visitors to Australia. For these visitors, the option to drive at their own pace,
stay in Australian towns, experience Australian nature, see Australian wildlife and meet Australian people
is becoming more and more popular.

The Sydney-Melbourne Touring Strategic Marketing Program gives you access to the increasing number
of international visitors taking this option via a comprehensive marketing program. Targeting the
international travel trade, the program aims to increase global awareness of Sydney Melbourne touring
options, encourage additional international visitation and increase the level of partner product sold
through international wholesalers.

For further details contact Leia Cooper by email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone
0422 633 588.

International Networking Group
The Gippsland International Networking Group (ING) was formed in 2006 by Destination Gippsland Inc
to bring together and support operators breaking in to the international market. Destination Gippsland
Ltd took over this mentoring role in 2008.
• Gippsland is the second most popular region for international visitors
• Growth to 18 internationally ready operators this year from 15 in 2008, and 4 in 2007
• The ING has improved Gippsland's product offer. For example, 5 new businesses all targeted the international
market for the first time this year attending ATE

Benefits to Gippsland
• A Gippsland tourism industry that attracts the international market
• Gippsland operators who are confident to work in the international market with the support of
Destination Gippsland and other Gippsland operators
• The participants of ING see the value of working together for the bigger picture of promoting
Gippsland, rather than marketing based on parochial needs
• Participants of ING have gained excellent personal development and experience, and have shown a
willingness to impart this to subsequent members of ING on a voluntary basis