Cooperative Marketing Campaign 2011-12

Destination Gippsland has released the Cooperative Marketing Campaign for 2011-12.  Download it here.

Dowload your Booking Form here.

One of the primary functions of Destination Gippsland is to encourage cooperative marketing. Destination Gippsland has a key role in bringing the tourism industry together to help promote the region in partnership with Tourism Victoria and Gippsland’s local governments. By working together we will achieve efficiencies of scale and send a united message about what a great place Gippsland is to visit.

The campaign offers tourism associations, key stakeholders and operators subsidised marketing opportunities. Building on the success of the seasonal campaigns running over 2010-11, this will again be a key feature of the marketing activity. We have extended oportunties this year to include:

   • Three separate Villages of Victoria  campaign activities -  note eligibility has  been opened up and includes opportunities for all areas of Gippsland
   • International Marketing Program - providing operators an affordable option in which to participate in international trade marketing
   • New edition of the Gippsland Official Touring Map – arguably the most popular piece of collateral for visitors produced by the region

The campaign will be sold through Regional and Local Tourism Associations (RTAs). Operators are encouraged to contact their RTA (details below) for further information.

Regional Tourism Association Contacts

Latrobe City Business Tourism Association
Janine Hayes, Executive Officer
Mob: 0458 148 220
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Prom Country Regional Tourism
Christine Legg, Executive Officer
Mob: 0435 261 281
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East Gippsland Regional Business Tourism Association
Tim Ellis, Executive Officer
Tel: 0419 099 968
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Baw Baw Shire Council
Jean-Francois Barallon - Tourism Officer
Tel: (03) 5624 2527
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Wellington Regional Tourism
Bernadette Dillon, Project Officer
Tel: 0405 387 906
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Bass Coast Business & Tourism Partnership
Lizzie Price, Administrative Officer
Tel: 0409 748 226
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