Inspired by Nature

Inspired by Nature is the focus of the Spring Campaign with iconic locations such as Croajingolong National Park and Tarra Bulga National Park as highlights of the campaign. Wilsons Promontory will also be featured to promote the South Gippsland region after the floods.

Partners of the Spring Campaign:
• East Gippsland Regional Business and Tourism Association/ Marketing Board • Wellington Shire Council and Wellington Regional Tourism Association
• Parks Victoria (icon 4WD drives)
• South Gippsland Tourism Response and Recovery Group

Activities:
• Upcoming release of new Inspired by Gippsland brand video – Supported by an exciting social media campaign
• Social Media campaign will consist of advertising on Youtube and Facebook with video promotion through these channels
• 12 page feature in Australian Geographic with three pages of advertising. Each advertising page will be dedicated to campaign partners.  The Gippsland feature will be in the September/October issue and will hit stores in early September
• A new deals brochure insert will be in the November issue of  Royal Auto
• Promotional support at Canberra Home and Leisure Show – A new deals brochure for East Gippsland will be distributed.

The Spring Campaign will run until the end of November 2011.