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Today Show visits Gippsland
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Two of Gippsland’s scenic gems were showcased to a national audience last week with live weather crosses presented by the breakfast television program, Today. Twelve weather crosses were filmed live from two location across two days to a national audience of approximately one million. Filming took place at Tidal River, Wilsons Promontory on Thursday 16 February and Bullant Brewery, Bruthen on Friday 17 February.
The weather crosses highlighted the premium nature-based experiences that the region offers, with the program’s host Steve Jacobs taking part in surfing and kayaking at Wilsons Promontory, indulging in fine regional produce, watching the brewing process at Bullant Brewery and peddling off across the East Gippsland Rail Trail.
Locals, visitors and school groups rallied at the filming locations to support the activity, drawing approximately 100 people at Tidal River and almost 200 at Bruthen. The weather crosses were organised by Destination Gippsland in conjunction with Tourism Victoria, local government and the regional tourism bodies. |
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Digital Workshops
Expressions of interest open
Back by popular demand - Destination Gippsland has facilitated Digital Marketing expert Russell Easther of The Interactive Group to lead the Gippsland Tourism industry through a four part series of hands-on Digital Marketing workshops to be held in East Gippsland and South Gippsland.
Workshops will cover Digital Marketing from the basics to the advanced and while all content is to be finalised, some topics covered include web marketing trends, ‘must haves’ for tourism operator websites, search engines, social media including TripAdvisor, Facebook, Blogs and boosting your bookings with digital strategies.
Dates and content specifics to be released later this month.
Register your interest today - Spaces are limited to 15 per workshop!
For more information or to register your interest contact Industry Development Officer Phoebe Honey:
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or ph: 03) 5655 2044
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Melbourne Moonlight Cinema promotes Gippsland
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Melbourne’s Moonlight Cinema visitors have been treated to nightly viewings of the new Gippsland brand video ‘An Artist’s Journey of Inspiration’. This advertising activity occurred between January 15 and February 15 where before each outdoor movie screening the Gippsland brand video was shown.
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Following the release of the brand video in November the YouTube video has received 27,368 views. The 'making of' brand video which was released in December has received 225 views. There have been a range of marketing activities used to promote the videos including:
Distribution:
Advertising:
The brand video is available for use by Visitor Information Centres and tourism related businesses if they have a listing on inspiredbygippsland.com.au / visitvictoria.com. We welcome your enquiries and remind you that the Villages videos are also available for businesses to use. To view Villages videos click here.
If you would like to access Destination Gippsland’s videos contact Marketing Manager:
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Gippsland Tourism Audits
Town and Business Audits to begin this month
This month marks the beginning of the Gippsland Tourism Business Audits and Gippsland Town Audits which will run until the end of June. As part of the process businesses and towns will be "mystery shopped" by an independent third party.
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| The purpose of the audit is to independently and objectively measure, track and assess the actual customer experience being delivered in our region, providing an honest snapshot of how we are performing against other Victorian regions. Business audits are conducted in the following categories: Accommodation, Restaurants/ Cafes, Attractions, Retail, Winery and tasting experiences.
This year 12 Town audits and 36 business audits will be conducted. All participating businesses will receive an extensive report including scoring for day-to-day operations, first impressions, presentation, quality of the overall experience and the likelihood of return visitation and recommendation to others.
For more information contact Industry Development Officer Phoebe Honey:
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Gippsland marketing collateral update
Four new Gippsland brochures released
Four exciting new Gippsland brochures have been released this month promoting some of Gippsland’s key nature based activities – Walking, Cycling, Touring and Caravan and Camping.
Hot off the press:
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- A new Official Touring Map has been printed and distributed to Gippsland Visitor Information centres. To view click here.
- An update of the Inspiring Gippsland Walks brochure has been printed and will be used for promoting Gippsland’s fantastic walking experiences.
- A new Inspiring Gippsland Rides brochure has been printed and will be used to promote the exciting cycling opportunities that Gippsland offers. To view click here.
- We have worked with all six Gippsland Councils to update the existing Caravan and Camping brochure which will be distributed at the Melbourne Caravan and Camping Super Show and the NSW Caravan and Camping Show in April.
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Autumn Marketing Campaign
Gippsland events and gourmet offerings
The Autumn Campaign is well underway and maintains its focus on Gippsland’s unique events and gourmet offerings in scenic, natural locations. Partners in the campaign include Bass Coast Business & Tourism Partnership, Latrobe City Business and Tourism Association, Dinner Plain (through Alpine Shire Council) and Baw Baw Shire Council.
The following campaign activity is being implemented:
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For more information on the autumn campaign click here
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inspiredbygippsland.com.au
How can you reach 30,000 consumers per month?
inspiredbygippsland.com.au is the official tourism website for Gippsland and sits on Victoria’s number one tourism website visitvictoria.com. It is the most visited tourism website in Victoria and is distributed through the Australian Tourism Data Warehouse, reaching over 60 tourism booking websites. In the last 12 months visitvictoria.com received over 7 million visits and 28.6 million page views.
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We encourage all tourism businesses in Gippsland to be listed on the site to take advantage of the many benefits of a listing and reach over 30,000 customers per month. It is also essential for a business to have a listing to be included in our marketing and public relations activities.
Setting up a business listing is simple and requires a login which we create and supply to you. Then simply follow a step by step wizard which will assist you with adding your information, images, descriptions, facilities, rates, videos and interactive maps that can be updated at any time.
From as little as $200 you can list your business for one year, support your local industry and take advantage of many PR and marketing opportunities in our seasonal marketing campaigns.
For more information contact Industry Development Officer Phoebe Honey:
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For more information click here
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International Marketing
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The International Marketing Program 2012 (which promotes Gippsland to the international market) is now being finalised. This year we are happy to welcome the following new members to the program: RACV Inverloch Resort, Snowy River Cycles, Bunyip Tours and Captains Cove.
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If you are interested in joining the program please contact James Archibald:
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Other international activity this month includes:
- We have been accepted into The Australian Tourism Exchange (ATE) 2012 - Australia's premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere
- We confirmed attendance at Australian Tourism Export Council Symposium (ATEC). This year's event will combine the one day business workshop appointments with Australia's largest tourism conference
- This week we will host 10 UK Product Managers who will visit Wilsons Promontory. We will also host an international operator lunch as part of the famil.
For more information contact Marketing Manager James Archibald:
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Winter Marketing Campaign
How your business can get involved
Winter may seem like a long way off, but in marketing and public relations time it is just around the corner so it’s time to think about how you will market your business over the colder months. This winter the campaign will focus on Gippsland’s alpine and sub-alpine experiences.
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Attractions and destinations such as Mt Baw Baw Alpine Resort, the Great Alpine Road and Baw Baw Shire Council will feature prominently. Businesses in these areas are encouraged to be a part of this campaign and can do so by following these steps:
1. Start by either creating a listing on inspiredbygippsland.com.au or updating your listing if you already have one. Include up to date images, information and elements such as TripAdvisor reviews and YouTube videos. Please note, to be part of our marketing and public relations activities it is essential that your business has a listing
2. Create a Web Deal. Many businesses use the winter period as a chance to offer ‘winter warmer’ deals and packages to entice customers to visit during this time. To promote these deals, we offer Web Deals, which sit on Victoria’s most visited website visitvictoria.com.au. for up to three months. The Deals and Packages page receives 280,000 views per year
3. Share your Web Deal with over 23,000 customers. Another excellent opportunity to take advantage of is including your Web Deal in the Tourism Victoria eNewsletter which is sent out to a database of over 23,000 customers.
For more information click here or contact Industry Development Officer Phoebe Honey:
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Gippsland at the Caravan and Camping Show
Destination Gippsland and the six Gippsland Councils will promote Gippsland at the upcoming Melbourne Caravan and Camping Super Show in March. Last year the show attracted over 60,000 people.
Showcasing the region’s best in Caravanning and Camping experiences, the Gippsland stand will include a visual display of brochures, a new Gippsland Caravan and Camping Guide, a competition, internet links to useful websites and representatives sharing their intimate knowledge of the area.
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The new guide outlines touring routes, Camping and Holiday Parks, a Caravan and Camping specific map and other visitor information. Distribution of the brochure will include a Wanderer magazine brochure insert.
For more information on the Caravan and Camping Super Show click here
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Turn your Big Tourism Idea into reality!
Do you have an idea for a project that will refresh, upgrade or develop a tourism product or service? Dollar-for-dollar matched funding up to $100,000 (excluding GST) is now available to help turn your dream into a reality.
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TQUAL Grants - Tourism Quality Projects are grants designed to help Australian tourism operators and destinations lift the quality and variety of Australia's tourism experiences. Applications are now open and will be assessed through a competitive selection process.
Applications close 5.00pm (AEST), Thursday, 19 April 2012.
For more information visit: www.ret.gov./au/tqual
Phone: (02) 6243-7604
Email:
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Business Events Victoria
Be part of the 2012/13 Regional Victoria Planner’s Guide
Business Events Victoria (BEV) is a growing, membership-based group that has been operating since 1996. BEV's aim is to grow regional Victoria’s share of the meetings, conference and events market by working collaboratively to demonstrate the quality and diversity of conference venues, services and settings in regional Victoria.
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BEV is calling on regional conference venue operators and support services to join BEV and advertise in the 2012/13 Regional Victoria Planner’s Guide. The guide showcases conference and meeting venues in Regional Victoria and is distributed to key event organisers, at event trade shows and through BEV’s sales activities. Organisations must be a member of BEV to qualify.
Membership of BEV will provide valuable business opportunities organisations would otherwise not have access to as an individual or small group. Becoming a member of this statewide business events association will benefit both business and the industry as a whole.
For more information click here.
For further information and booking details please contact Chris Porter:
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Bookings Close 27 February
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Informing travellers about bushfire safety
Tourism Victoria has recently released a new suite of free materials available to tourism businesses and accommodation booking agencies to inform travellers about bushfire safety. These materials have been developed in conjunction with the Country Fire Authority (CFA) and can now be ordered online.
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Research conducted by Sweeney Research in October 2011 found that despite an increase in bushfire safety awareness since the 2009 bushfires, more visitor education is needed.
Tourism businesses and accommodation booking agencies can order a kit which includes a supply of brochures, fridge magnets, key tags, Township Protection Plans and a Fire Danger Rating display.
To order a kit of materials or find out more click here |
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Gippsland Tourism Industry Leadership Program
Graduates Event – Save the date!
Network with fellow graduates over lunch and take advantage of this outstanding professional development opportunity presented by Destination Gippsland. A facilitated workshop led by Mel Neil will cover The MOST Important Things including:
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-The truth about goals – making sure you get the real rewards
-How to identify the MOST Important things
-How to stay focussed on the MOST important things
-Balance – creating balance
DATE: March 22, 2012
TIME: 9.30AM – 1.30PM
VENUE: Century Inn, Traralgon
COST: Free for GTILP Graduates. Partners and others welcome at $50 per head
RSVP by March 15 to
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or call 03 5655 2044
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