Gippsland’s tourism industry rides the digital wave, July 2011
Simply “surfing the net” is a thing of the past. Now it’s crowd-sourcing, hashtags, tweets-per-second and influence scores. Gippsland tourism businesses have the opportunity to sharpen their eMarketing skills at a series of workshops to be held across Gippsland during August. Read More.

An Inspiring Win for Gippsland, November 2010
Destination Gippsland officially entered the Hall of Fame last night at the 2010 RACV Victorian Tourism Awards. The annual awards recognise leading businesses for their outstanding contribution to the Victorian tourism industry. Read more.

Marketing without a budget, July 2010
It’s no secret that marketing campaigns can be grandiose and cost millions. So how do businesses reach their customers without dipping deep into their back pockets? The Gippsland Tourism Conference provides businesses with practical skills and advice about connecting with their customers, on a small budget. Read more.

Inspiring Tourism Results for Gippsland, June 2010

Gippsland’s tourism industry had a million reasons to smile when official visitor figures were recently released.  The region attracted over one million additional visitor nights compared with the previous year.  This outstanding result was among many recently released by Tourism Research Australia and Tourism Victoria. Read more.

Inverloch - on the flip! March 2010
Inverloch is a bustling seaside village over Easter and this year there will be action aplenty with the Moomba Waterski Show Team coming to perform.

The talented team will be performing their dizzying display of aerial jumps, high speed whirls and impressive pyramids with daily shows on Good Friday, Easter Saturday and Easter Sunday. The spectacular will entertain all ages with proceeds going to charity. Read More.

Autumn Campaign Launch, February 2010
An inspiring array of events with a focus on food and wine leads Destination Gippsland’s latest seasonal marketing campaign. The peak tourism body launched the campaign this week marketing the regional tourism events calendar for February and March.

Over $200 000 has been spent in marketing by Destination Gippsland aiming at the Melbourne based consumer. Destination Gippsland has received support for the campaign from bushfire funding as well as regional tourism associations, local councils and Gippsland tourism operators. Read more.

Inspiring win for Destination Gippsland at the 2009 Victorian Tourism Awards, November 2009

Destination Gippsland, the peak tourism body for Gippsland has won the Tourism Marketing award at the Victorian Tourism Awards held last night. The award recognised excellence in marketing the Gippsland region through the “Inspired by Gippsland” brand. Destination Gippsland will go on to represent Victoria at the 2009 Qantas Australian Tourism Awards to be held in Hobart on 26 February 2010. Read more.

Leadership prospers in Gippsland, October 2009

Gippsland's 2009 Leadership Program is coming to a close. This innovative course has given a diverse range of operators from the tourism industry the opportunity to develop the vision, passion and drive to provide ongoing leadership for Gippsland. Read more.

Cooking up a storm at the Maffra Show, October 2009

The Maffra Show is delighted to have Masterchef finalist, Sam Ciaravolo as a judge this year. He will judge the Dessert for One competition and the Iron Chefs Maffra Cookoff. Ciaravolo will go head-to-head and compete against the winner in a Mystery-Box Cookoff. He will also conduct a pastry-making class with teams of local school children, no doubt proving to be messy as well as tasty. Read more.

Swell Mamas perform for the press, October 2009

The delightful seaside town of Inverloch, some great waves and a group of mums attract media attention! Swell Mamas is a fantastic program for fun and fitness showcasing a beautiful part of the world. Read more.

How do YOU manage your business in economic uncertainty?, October 2009

The Gippsland Tourism Excellence Program is a series of comprehensive workshops designed for tourism operators to develop their business and marketing plans. This affordable program is offered by Destination Gippsland and Tourism Victoria and provides participants with benefits including business mentoring, networking opportunities and recognition of prior learning by TAFE and the Australian Tourism Accreditation Program. Read more.