eMarketing Workshops

Marketing Your Tourism Business Online

Destination Gippsland’s eMarketing workshops have been running across Gippsland and receiving excellent feedback.  Created specifically for tourism operators in Gippsland, digital marketing corporate trainer Russell Easther led the series of six hour workshops across the region.

The workshops have been a huge success:
• The overall rating for the workshop content was very good at 4.17 out of 5
• 70% of attendees felt they had improved their eMarketing skills by over 50%
• Attendees rated trainer Russell Easther an excellent average of 4.5 out of 5
• Value for money rated 4.39 out of 5

Workshop Content

Digital Marketing framework in 2011
Understand the latest trends, research and market place with an quick overview of the online
environment. We will cover internet usage, smart phones, review newer techniques and review an
approach to digital marketing strategy.

Hands On Google Analytics
With your own or a test Google Analytics account, we will get our hands dirty looking into the
performance of your website. You'll learn what is working, what is not, how to read into the
numbers and graphs and apply learnings to better your websites results.

Google Ad words and Google Places
Russell will demonstrate a successful Google Ad words campaign on screen, and show you how to
get your business address listed on the map when you search on Google.

Digital Marketing Considerations & Management
Covering social media, search engine optimisation, database marketing, email marketing, managing
and finding suppliers, budgeting, integrating with third party booking engines and more, we will outline
how to successfully manage and even outsource these parts of your tourism operator business.

 

russell easther
Russell Easther
Director, The Interactive Group

Russell Easther is the founder and director of digital marketing consultancy, The Interactive Group. He is a digital marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. Over the past 4 years, Russell has worked personally with small to medium sized businesses. He grows their businesses through executing strategies through digital channels. With foundations in marketing and advertising, combined with extensive experience in digital media and specialising in the small to medium sized market, Russell is well placed to guide you through digital marketing.